EDIAGD Every Day Is A Great Day

A certification program for the service drive

Your technicians are certified. The person selling the work isn't.

ASE certifies the people who turn the wrenches. EDIAGD certifies the people who write the repair orders — through three minutes of coaching a morning, and a credential the advisor keeps for the rest of their career.

Give me three minutes a day and I’ll raise your attach rate 3%.
Mitch Hardt · Founder, EDIAGD
Book a Call with Us See the credential

Built by Mitch Hardt over twenty-five years in fixed operations. Used every morning, in about three minutes, on the phone already in your advisor's pocket.

A hand holding an iPhone running the EDIAGD app, showing a service advisor's labor sales, effective labor rate and repair order count for the month Available on the App Store

Where the gap is

The service drive has no credential. It has training.

Those are different things. Training is something a dealer buys. A credential is something an advisor earns and carries. The second one changes behavior, because it belongs to the person doing the work.

ASE C1

Testing body

  • 50 multiple-choice questions, 75 minutes
  • Requires two years of service-writing experience
  • Valid five years, then a 25-question recertification
  • Sells the test — not the training behind it
  • Nothing touches Monday morning

$34 registration + $62 per test. Renewal app $52 a year.

Other video libraries

Training vendors

  • Thousands of modules, watched once if at all
  • Completion is the only measurement
  • No credential that means anything off the platform
  • Two-day courses that fade by the second week
  • Nothing an advisor can show a future employer

$1,495 per rooftop per month, or $1,495 per seat for two days in a hotel room.

EDIAGD

Certification program

  • Three minutes a day, on the drive, on their phone
  • Two reminders at most, and only if the day is slipping away
  • Twelve craft tracks and per-op-code service certifications
  • Coaching built from your own repair orders, refreshed daily
  • A printed certificate with a public verification page
  • An ASE certified mechanic teaches the technical side
  • The advisor keeps the credential when they move

From $795 per rooftop per month. Every tier includes the credential.

How an advisor gets there

Daily practice is what turns training into a credential.

Nothing here is a course an advisor binges on a slow Tuesday. The work accumulates in small daily pieces, and the certification is the record that it happened. A diligent advisor reaches the credential in eight to fifteen months — long enough that holding it means something.

  1. 3Minutes

    Step one · Every morning

    The daily loop

    A cue, a short film from Mitch, and one question — run before the first customer walks in. A streak keeps them honest, and days the store is closed don't break it.

    A cue · a film · one question

  2. The Walk-Around craft certification seal

    Step two · Month 1 onward

    Tracks that certify

    The Walk-Around, Setting up the MPI, the Four Step Close, Overcoming Objections and eight more. Service tracks run by op code, so what an advisor studies is what they sell.

    12 craft tracks · 12 service areas

  3. The EDIAGD Certified Service Advisor seal

    Step three · Month 8 to 15

    EDIAGD Certified

    All eight core tracks held makes an EDIAGD Certified Service Advisor — a certificate with a number, Mitch's signature, and a page any hiring manager can check.

    A number · a signature · a public URL

See the full curriculum

In the advisor's hand

It has to survive a Tuesday at 7:40 in the morning.

That is the whole design constraint. If it takes longer than the walk from the parking lot to the drive, it doesn't get used, and nothing gets certified.

Eddie's Pick of the Day showing a Belts and Cooling attach rate of 2.2 percent against a store average of 4.0 percent

The gap, namedOne service area, the advisor's number against the store's, and the pitch that closes it.

A short film from Mitch Hardt playing inside the app, titled On the Drive, Belts and Cooling

Mitch, every morningShort films shot by the founder, not stock footage with a voice-over.

The certifications screen showing two earned craft certifications and progress toward the core eight

Twelve craft tracksEarned item by item. Two down, six to go before the credential.

The manager view showing team coaching priorities and each advisor's repair orders and labor sales

What the manager seesWhere a group session pays off most this period, and who has room.

A push notification reading: Keep your Swell going! It's just 3 minutes. Now is a good moment.

Two at most, and the second only if the first didn’t land. A light nudge around lunch — do your three minutes now. If the day is closing and the streak is still at risk, one more at seven. Only to advisors who have not finished, never on a day the store is closed, and never a third. An advisor who wants them off turns them off.

Where the training comes from

The integration is one email address.

Every number an advisor sees — their attach rate, their gap against the store, the one service area worth working on this week — comes from your own repair orders. All we need from you is the daily report you already run. Mapping your op codes to the training library is our job, not yours, and it happens once.

Starts here

Your DMS

CDK, Reynolds, Dealertrack, Tekion — whatever you already run. Nothing about it changes.

No API required

The only setup step

Add us to the daily report

You already email a daily service report to yourself. Add one more recipient to the distribution list. That is the entire integration.

Ten minutes, once

We do this part

We map your op codes

Your store calls it BR34. The one down the road calls it BRKFLSH. We match every code you use to the training library, bring you the list to confirm, then lock it.

A one-time setup

Every morning after

Their coaching, not the team's

“Your Belts & Cooling attach is 2.2% — the store averages 4.0%.” Then the pitch that closes that specific gap. No two advisors see the same thing.

Refreshed daily

No integration project

No API contract with your DMS vendor, no per-pull fee, no IT ticket, no six-week implementation. A forwarded report is not an integration, which is exactly the point.

Your op codes stay your op codes

Every store names things differently, and that is usually what breaks this kind of tool. We do the mapping against your actual codes, show you the list, and change nothing in your DMS.

Training that follows the number

Advisors never self-report and managers never key anything in, so nobody argues with the figures. When an advisor closes a gap, the coaching moves to the next one on its own — a video library can't, because it doesn't know what they sold yesterday.

The paper

A credential nobody can check is a participation award.

An EDIAGD Certified Service Advisor certificate issued to Tracie Alvarez, showing certificate number EDG-C-2026-39851, Founding Class 2027, Mitch Hardt's signature and a verification URL

Computed, never granted

No manager can award a certification. It exists only because the content was completed and the questions were answered. Nobody in the building can put a thumb on it.

Publicly verifiable

Every certificate carries a number that resolves at a public page: the name, the level, the date, and whether it's current. Nothing about where the advisor works.

The advisor's, not the store's

When an advisor changes rooftops, the credential goes with them and the verification link keeps resolving. That's what makes it worth earning.

Eight to fifteen months of work

That is how long a diligent advisor takes to hold all eight core tracks. There is no way to shortcut it, buy it, or sit a single exam for it — which is exactly why it is worth holding.

Knowledge gates, never performance gates

Certification measures what an advisor knows and has practiced. It is never gated on hitting a number, because a credential tied to a sales target is a sales target with a ribbon on it.

Rung one Service Certification Per op-code family. Brakes, tires, alignment, batteries — what's actually on the RO.
Rung two Craft Certification Twelve tracks covering the walk-around, the MPI, the close, objections and the phones.
Rung three EDIAGD Certified All eight core craft tracks held. The certificate, the number and the verification page.
Rung four EDIAGD Master Advisor The next four tracks, plus a contribution program — teaching the advisors who come after.

Why they actually use it

Every dealer has bought training nobody opened.

Three minutes a day only works if it happens. So alongside the credential there is a second system doing one job: getting an advisor to come back tomorrow. It is built on the things that actually keep people showing up — a streak worth protecting, points worth spending, and permission to take a day off without losing either.

The Swell screen showing a six-day streak, a longest streak of nine days, and Sand Dollars earned
The Swell

The streak. It counts only the days an advisor is actually on the drive, so a Tuesday off is not a broken chain. Miss one anyway and a Paddle Back Out covers it automatically — they start with one and earn one back each month.

Sand Dollars

Earned for finishing a day, clearing a certification, or closing the gap Eddie picked. Earned, never bought — there is no way to purchase them, which is what keeps them worth anything.

The Swag Shack

Where Sand Dollars go. Stickers and tees at the low end, hats and drinkware in the middle, and coolers and camping gear at the top — the kind of thing an advisor would not buy themselves. None of it is for sale, which is the point: owning it says how much work you did.

Island Time

Booked days off. An advisor takes vacation, tells the app, and the streak holds. Nobody should lose a hundred-day run because they went to the beach.

None of this can earn anyone a certification. Sand Dollars buy shirts, not credentials. A streak is a habit, not a qualification. The two systems are deliberately separate, because the moment a credential can be won with points it stops being worth printing.

What it's worth

The credential is the reason advisors use it. Hours per RO is the reason you buy it.

Run your own numbers. A tenth of an hour per repair order is one additional line an advisor sells on every tenth ticket — not a transformation, just a habit that holds.

Your store

Change either number. The calculation assumes a 0.1 hour lift in hours per RO and counts labor only — no parts pull-through, no effect on customer-pay retention.

$18,000

in additional labor sales each month, at 100 added hours.

7 hours

is what it takes to cover the Fixed Ops tier for a four-to-eight advisor drive — about 15 extra minutes per advisor per week across a six-advisor drive.

These are your inputs and our arithmetic, not a projection of results. What the platform guarantees is the daily reps and the record of them.

Pricing

Priced to the size of your drive. Never to the seat.

A two-advisor store shouldn't pay what a ten-advisor store pays, so the band sets the price. Inside your band, advisors are unlimited — you add a new hire on their first morning without asking anyone for a purchase order.

How many advisors on your drive?

Advisor

Everything an advisor needs, their own coaching included.

$795/month

Per rooftop · 4 to 8 advisors, unlimited

154Films
1,987Training cues
12Craft tracks
  • The daily loop and the full film library
  • Eddie’s Pick — every advisor’s own coachable gap, every morning
  • Their attach rate against the store, by service area
  • Twelve craft tracks and per-op-code service certifications
  • The EDIAGD credential, certificate and verification page
  • Streak-saver reminders — a lunchtime nudge, a closing-time save
Book a Call with Us
Most stores

Fixed Ops

Adds the manager’s side — who to coach, on what, this week.

$1,195/month

Per rooftop · 4 to 8 advisors, unlimited

Everything in Advisor, for every advisor — plus:

The collectionManager Meetings

  • New material every week for whoever runs the drive meeting
  • The topic, the talk track, and the number to watch
  • Built from what your own data says is slipping

The surfacesThe manager’s view

  • Team coaching priorities — where one group session pays off most
  • Store-wide attach rate and coachable families
  • Per-advisor progress and certification standing
Book a Call with Us

Complete

Adds the technical library — what is actually wrong with the car.

$1,595/month

Per rooftop · 4 to 8 advisors, unlimited

Everything in Fixed Ops — plus:

The collectionJoe the Pro

  • Taught by an ASE certified mechanic, not a salesperson
  • Vehicle systems by make and model — the cars on your drive
  • GYR findings explained, so an advisor can defend a yellow
  • New make-and-model films as they land

AndSetup support

  • Onboarding and roster provisioning
Book a Call with Us

Save 20% on annual plans. Fixed Ops drops to $956 a month — $2,868 back in your pocket each year.

More than one rooftop?

Mix freely
Every store picks its own tier and is banded on its own advisor count. A nine-advisor flagship on Complete and three small stores on Advisor is a normal way to buy.
At three or more
Reporting across rooftops, consolidated billing and onboarding support are included — no separate group plan to buy.

Each price is the complete monthly bill for that rooftop — the tiers replace each other, they don't stack. No per-seat pricing: inside your band, advisors are unlimited, and turnover is the problem this is meant to solve rather than a line item we bill you for.

Who built this

“I spent twenty-five years watching good advisors get handed a binder and a pat on the back. Nobody ever gave them something to be. That's the whole thing I'm trying to fix.”
Signature of Mitch Hardt Mitch Hardt Founder, EDIAGD
Mitch Hardt

Thirty minutes, and he'll show you the drive.

Mitch takes these calls himself. Bring your hours per RO and your advisor count — he'll tell you straight whether this moves your number or not.

Book a Call with Us aloha@ediagd.ai